Volume 46, Issue 4, April 2016

Articles

• A Study on Factors Impeding Online Buying of Household Items in Bangalore City

  Padmanabh B., S. Jeevananda, K. G. Jose

  7-23

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90526

• Segmenting Consumers in Food and Grocery Retail

  Sreelata, N. V. Narasimham, M. K. Gupta

  24-38

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90527

• A Case Study on Experiential Learning for Marketing Students

  Girish Taneja

  39-48

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90529

• Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry

  Makhmoor Bashir, Anish Yousaf, Rajesh Verma

  49-59

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90530