Volume 37, Issue 3, March 2007

Articles

• Boutique Healthcare : The Way forward for Not-for-profit Healthcare Organizations

  Denny John

• Relationship Marketing: A Source of Competitive Advantage

  N. K. Sehgal

• Most Popular Advertisements

  Shanthi Nachiappan

• Service Quality Measurement and Consumer Perception about the Services of Banking Institutions

  H. C. Purohit, Avinash D. Pathardikar

• Branding of Fuel by Indian Petroleum Industry and its Impact (With Reference to the Branded Petrol)

  C.P. Gupta, Mitali Chaturvedi

• Retail Consumers Market in India - The Next Big Leap

  M. Anbalagan, V. Gunasekaran

• A Study on Brand Preferences of Washing Soaps in Rural Areas

  C. Anandan, M. Prasanna Mohan Raj, S. Madhu