Volume 44, Issue 4, April 2014

Published: 2014-04-01

Articles

  • Exploring the Dimensions of Pilgrims' Experiences

    Sathish A. S., Ramakrishnan Venkatesakumar
    5-16
    DOI: https://doi.org/10.17010/ijom/2014/v44/i4/80385

  • Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement

    Joji Alex N., Jithin Thomas
    17-24
    DOI: https://doi.org/10.17010/ijom/2014/v44/i4/80386

  • Nutrition Label Usage: An Empirical Study of Consumer Response in India

    Reeva Paul, Monica Bedi
    25-33
    DOI: https://doi.org/10.17010/ijom/2014/v44/i4/80387

  • Match-up on Physical Attractiveness: Effectiveness of Cartoon Spokes-Character and Human Spokesperson

    Aditya S. Mishra
    34-42
    DOI: https://doi.org/10.17010/ijom/2014/v44/i4/80388

  • The Indian Rural Market: Emerging Opportunities and Challenges

    Mohd. Azhar Suharwardi, Iqbal Ahmad Hakim
    43-50
    DOI: https://doi.org/10.17010/ijom/2014/v44/i4/80389