Volume 46, Issue 7, July 2016

Articles

• Factors Influencing the Purchase Decision of Perfumes with Habit as a Mediating Variable:An Empirical Study in Malaysia

  Noor Azeema, K. Jayaraman, S. Kiumarsi

  7-22

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97124

• Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore

  Nithya Venkataraman, Sreedhara Raman

  23-35

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97125

• Structural Equation Modeling for Men's Cosmetics Behavior Research

  Siddharth Shriram Shimpi

  36-54

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97126

• Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction

  Pardeep Bawa, Faizal Bathurutheen

  55-66

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97127