Volume 48, Issue 3, March 2018

Articles

• Knowledge Outlook of Indian Consumers Towards BHIM App

  A. Arun Kumar, Daravath Vikas Nayak, Vedulla Shekhar

  7-16

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121979

• A Research on a Comparative Study of Some Brand Switching Models in Marketing

  Rashmita Saran, R. J. R. Swamy

  17-32

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121980

• "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra

  Mallika Srivastava, Shubhanshu Naik

  33-48

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121982

• The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers

  Kokil Jain, Shalini Gautam, Diksha Pasricha

  49-63

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121984