Volume 49, Issue 7, July 2019

Articles

• Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community

  Prafulla Arjun Pawar, Umesh Raut

  7-18

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145401

• Think Before Getting Addicted to Smartphones !

  Sunita Dwivedi, Shrirang Altekar, Nidhi Phutela

  19-34

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145402

• A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods

  Rakesh Kumar, S. K. Kaushal

  35-48

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145403

• Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India

  Sunita Kumar

  49-66

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145404