Volume 54, Issue 8, August 2024

Articles

• Impact of Trade Show Marketing Activities on Customer Engagement : A B2B Perspective

  Mansi Kapoor, Rakesh Mohan Joshi

  8-29

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174184

• Role of Q-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging

  Chandan A. Chavadi, Shilpa S. Kokatnur, Monika Sirothiya

  30-50

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174185

• A Happiness-Based View of the Firm

  Rajesh K. Pillania

  51-59

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174186

• Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB)

  Abhilasha Singh Upadhyaya, Charu Sijoria

  60-77

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174187