Volume 56, Issue 8, August 2026

Articles

• Retail Business Model Sustainability : An Analytical View of Select Indian Retail Businesses

  Arbuda Sharma, Charru Hasti, Puneet Khurana

  9-18

  • Requires Subscription or Fee PDF (INR 450)

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i8/176075

• Determinants of Consumer Adoption of Ethanol-Blended Fuels : A SEM Analysis

  Ashish Kumar, Shubham Kakran

  19-40

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i8/176076

• Decoding Perceived Value of Cause-Related Advertisements on Social Media

  Neha Parveen Haider Ali, Filipe Rodrigues e Melo

  41-58

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i8/176077

• Social Media and New Product Development : Mapping Knowledge Structures and Research Frontiers

  Sonica Rautela, Sourav Mondal

  59-88

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i8/176078